Social Media, often dubbed the main part of Web 2.0, is a platform where social interaction, discussion and sharing take place online.
It allows hoteliers to interact with potential customers and guests; and guests or potential customers to interact with you. The platform creates engagement and brings communities together and should be considered an important part of your online communication strategy.
Today's guests are more interactive; they post articles, comments and share posts, upload images, videos and seem for many to have louder voices than ever before. Of course the interaction creates a market buzz and can in some cases spread virally across the internet.
As part of your hotel communication strategy, your social media marketing strategy is vitally important to ensure you have the tools to manage this surge of communication in a way that is professional and gives you the right kind of exposure - delivering your core messages effectively. We help accommodation establishments view social media as an opportunity to engage with their guests to create loyalty and build stronger brands - regardless of size.
The downsides to social media are well-known, and unfortunately without the right approach and a solid plan of action, social media can have a negative effect on your online reputation.
No hotel can afford to ignore the conversations going on about their guests' service experience, their joys and their sorrows.
By allowing Vestibule Solutions to help you develop a social media strategy that will fit within your organisational culture, we will help you manoeuvre around the potential minefield that is social media, enabling you to easily manage, monitor and benefit both from a branding and a revenue perspective. You don't think a blog can convert bookings? We are proof that some blogs do.
If you would like to know more about how Vestibule Solutions helps lodging companies around the world make social media a revenue and brand builder, contact us today.